Bluesky, T2, Spoutible, Truth Social, or Gettr… Which Twitter clone was more prevalent in April 2023?

Editors‘ Note:
This article was compiled and written by OpenAI’s ChatGPT Plus, Google Bard, and reviewed by the human editors of Eat News.

In the wake of the growing decentralization of social media, an array of Twitter-like platforms have emerged, aiming to meet the ever-evolving needs and demands of the user. Based on data from SimilarWeb for April 2023, we dive into the metrics of these platforms, examining their global and country ranks, visitor behavior, and engagement levels.

Let’s start with the most significant player, Truth Social. Launched by former President Donald Trump, the platform enjoys a global rank of 10,934 and a U.S. rank of 2,501, the highest among the lot. It garnered 6.7 million visits in the assessed month. The engagement metrics show a bounce rate of 48.80% and an average visit duration of about five minutes, suggesting that while it draws a large crowd, nearly half of these visitors do not explore the site further than the initial page they land on.

Next up, we have Gettr, a platform that prides itself on fighting cancel culture. It sits globally at rank 15,917 and 5,574 in the U.S. Although it has fewer visits than TruthSocial (2.8 million), the average user spends more time per visit (7:46 minutes), and it also has a lower bounce rate (41.64%). This implies that users tend to engage more on Gettr, visiting more pages (9.33 per visit).

Mastodon and Bluesky hold similar global ranks (20,308 and 20,747 respectively) and U.S. ranks (12,090 and 12,566 respectively). Both platforms have identical total visits of 3 million, but they differ significantly in terms of engagement. While Mastodon retains visitors for slightly longer and they view more pages, Bluesky suffers from a high bounce rate of 58.63%, indicating a need to improve user retention.

Moving on, Spoutible, despite a higher global rank than Mastodon and Bluesky, has a better U.S. rank at 5,162, suggesting its popularity among American users. The platform boasts an impressive average visit duration of over nine minutes and a low bounce rate of 40.57%, hinting at strong user engagement.

Post.news and Snort.social, with their global ranks at 45,388 and 226,855 respectively, have fewer total visits, but their bounce rates are relatively low. Snort.social, in particular, manages to keep its bounce rate under 38%, suggesting that a majority of visitors tend to stick around and explore the site more.

Lastly, T2.social lags behind the rest, with a global rank of 661,726 and only 69,000 total visits. The average visit duration is also the shortest at 50 seconds, suggesting that while the site is attracting some traffic, it’s struggling to retain these visitors.

Truth Social was launched in February 2022 by former President Donald Trump, while Gettr was launched in July 2021 by Jason Miller, a former advisor to Trump. Mastodon was launched in August 2016, and Bluesky was launched in November 2021. Spoutible, Post.news, Snort.social, and T2.social were all launched in 2022.
The popularity of these Twitter-clone sites is likely due to a number of factors, including the growing dissatisfaction with Twitter’s moderation policies, the desire for more freedom of speech, and the appeal of alternative platforms that are not as mainstream.

While Truth Social leads in terms of total visits, platforms like Gettr and Spoutible demonstrate higher user engagement with more pages visited and longer average visit duration. This trend signals a shift in user preference towards platforms that offer more engaging content and an immersive experience. However, these observations also suggest that these alternative platforms have a long way to go in terms of matching Twitter’s ubiquity and user base. As the landscape continues to evolve, it will be interesting to see how these platforms innovate to attract and retain users.