social media

3 mn readThings have changed dramatically on Twitter over the past nine months, and it has been quite the roller-coaster ride. I am still on the platform, but I the time I spend on there has lessened rather dramatically. Twitter is basically a pay-to-play platform now, with Elon Musk describing their content during a Twitter Spaces session as being like the spam folder in one’s email inbox. Whether such a description was intentional or an unhappy coincidence, we probably will never find out, but the way the algorithm has been tweaked to favour subscribers, it certainly does feel as if non-subscribers’ content is only an afterthought now.